FILL YOUR WORLD WITH AWESOME THINGS. VISIT OUR ONLINE SHOP

Kids With Their Toys Reveal How Gender Expectations Affect Us All

Kids With Their Toys Reveal How Gender Expectations Affect Us All image

Kids With Their Toys Reveal How Gender Expectations Affect Us All

Around the world, kids are expected to have certain color preferences based on their gender.

Sure, that expectation isn't always voiced aloud. But it exists in marketing and media, shaping children's preferences before they're old enough to even realize it.

JeongMeeYoon first noticed the trend when her daughter was 5 years old. Her little girl only wanted pink toys and clothes. But it wasn't just Yoon's daughter who preferred pink things. Once the photographer noticed the trend, she couldn't stop seeing the pattern repeated elsewhere.

In the United States, South Korea and elsewhere, most young girls love pink clothing, accessories and toys.

Due to gender-specific marketing and socialization, boys like blue and girls like pink. Yoon explores the international phenomenon in her series "The Pink and Blue Project".

"In the United States, South Korea and elsewhere, most young girls love pink clothing, accessories and toys," Yoon says. "This phenomenon is widespread among children of various ethnic groups regardless of their cultural backgrounds."

"Perhaps it is the influence of pervasive commercial advertisements aimed at little girls and their parents, such as the universally popular Barbie and Hello Kitty merchandise that has developed into a modern trend. Girls train subconsciously and unconsciously to wear the color pink in order to look feminine."

Find more of Yoon's work here.

Via JeongMeeYoon

50%
50%
comments powered by Disqus

Get More Stories Like

This In Your Inbox!

Sign-up for our weekly email and get the stories
everyone is talking about.

Be Part Of Our Family

Join over 450,000 individuals who are part of the So Bad So Good Community!
Refresh your newsfeed with visual goodies & stories you’ll love sharing or
subscribe to our weekly email!